How to network effectively


Learning how to network effectively is one of the most powerful tools an individual can use to advance their personal and professional life. Networking may not be all that exciting especially if you don’t enjoy meeting complete strangers at every new event you attend. Unfortunately, networking is a big deal and frustrating at the same time for SME business owners.

Challenges Experienced by SME’s

  • Time and contact limitations is being able to network widely
  • Access to the correct kind of social media platforms
  • Access to a large number of contacts


How KSMBOA can help?

Networking Platform

  • KSMBOA host monthly networking events for all our members to attend and be able to meet-and-mingle
  • KSMBOA will also provide its members with several social media network platforms where members can network and interact.

Access to other member’s profiles

  • KSMBOA members will have access to the profiles of all other members through our member portal and this is only exclusive for our members.

Below is an article on How to Network Effectively.

How else can you expect to meet people who can help your business by putting you in touch with the people who can direct you in the right direction?

Whether networking is an enjoyable activity or not YOU MUST NETWORK. The thing is, it doesn’t have to be just exchanging business cards and making pointless small talk. Besides expanding your professional network, sometimes networking can actually be fun as well. Regardless if it’s strictly professional or just a cup of coffee here are some suggestions on ways to network.

Networking is a Two-Way Street

Here’s one of the most important things to remember when it comes to networking; it’s a two-way street. This means that whenever you meet someone, you need to ask them as much as possible regarding their business, as well as informing them of your business. Always begin the conversion with the basics – your name, your company, position, etc. Following the introductions and exchanging of basic information, you could ask the following questions for example:

  • What products or services does your company offer?
  • Who are your clients?
  • Who would you consider your competitors?


Get yourself out there. Take up something a class for a certain hobby to meet people who have similar interests as you. Another chance to network is by enrolling in a networking group which focuses on businesses or attending a fundraiser. Both are great ways to meet with members of the neighborhood, discuss yourself or company and show that you’re behind a cause.

Evaluate and Gage Your Contacts

There’s no possible way to network with everyone in your forte. That’s why it’s important to filter through your contacts to see who is worth establishing a relationship with. You can do this by asking yourself if you will be able to help each other. Keep in mind that you present yourself as a problem solver, and not just another name in their contact book. And you should be looking for someone who has similar qualities.

Another way to evaluate your contacts is by looking back at people from your past. Was there someone in high school or college that now has an extensive network that is beneficial to you? It cost next to nothing to reach out to someone from your past and catch-up. There could be a valuable contact only one introduction away.

Nurture and Maintain Strategic Relationships

After spending time networking you’ve probably accumulated a good number of contacts. When constructing these relationships you want to make sure that you keep in touch on a regular basis and that the interaction was worth their time – sharing a relevant article or a career update would be examples of quality interactions.

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