You know you need to market your business to become or remain visible to your target customers. But like most small businesses, your time will be spent on operational issues and you will struggle to find the time to do any marketing at all, until you realize that sales are dependent on creating visibility and generating demand for your business.
Challenges Experienced by SME’s
How KSMBOA can help?
Below is an article on What is a Marketing Strategy Process.
How is this important for your business ?
Types of Marketing Strategy
There are different types of marketing strategies available. Picking up a marketing strategy includes analysing the needs of your business, your target audience and specifications of your products.
The two main types of marketing strategy are:
The most common form of marketing is business to consumer (B2C) marketing.